CROSSROADS ENTERPRISE SPONSORS 2ND ANNUAL INTERIOR DESIGN CHINA MAGAZINE HALL OF FAME AWARD EVENT IN BEIJING

December 8, 2007 (Beijing China) - An invitation only Gala Dinner was held at the Ritz-Carlton Beijing, Financial Street to honor seven new inductees into the prestigious Interior Design Hall of Fame, China. Crossroads was proud to sponsor the event which recognizes those who have made significant contributions to the growth and prominence of the design industry in China.

John Avram, Chairman, emotionally described his joy of experiencing his dream of bringing the American Lifestyle to the Chinese people. Crossroads C.E.O., Michael Baugus congratulated Interior Design China Magazine for their third successful year of publishing and acknowledged the contribution of this year’s inductees to the profession of interior design.

To end the spectacular evening, a charity auction was held and proceeds from both the event and auction were given to the China Foundation for Interior Design Education and Research (CFIDER) which funds research projects in the interior design field, supports innovative practices of outstanding designers, encourages design communication and dialogue between China and overseas countries, funds academic research of Design College & Institute in China and grants scholarships to top students with design backgrounds.

About Crossroads USA

Crossroads Enterprise is a privately funded U. S. venture engaged in addressing global emerging market opportunities with current concentration in the premium cabinet industry both in the U. S. and China. Crossroads creates and brings affordable luxury to U. S. consumers by delivering fine custom cabinetry through innovative multi-channel strategies. It seeks to empower consumers with exceptional value in their cabinet purchase experience by rejecting traditional multi- layer selling channels and severing service bundling. Crossroads brings authentic American luxury home products to China enhancing the choices for the most discerning Chinese homeowner. Crossroads realizes its vision by forging global partnerships as well as building direct relations within the community of trade professionals and consumers. Having assembled a multi-disciplined team of accomplished professionals dedicated to fulfilling the vision, Crossroads strives to realize the concept of the empowered consumer.

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MEDIA CONTACT:
Michael Baugus
michaelb@crossroads-usa.biz