Crossroads Vision

We envision two emerging geographical trends within the premium cabinet industry. In China, rapid escalation of wealth and consumerism will create a premium market segment demanding authentic American luxury products for the home. In America we believe global partnerships will commoditize fine custom cabinetry, drive channel innovation, enhance consumer value and become the norm in the future.

Crossroads Mission

In China, Crossroads is focused on supplying the very finest American cabinetry and complimentary luxury products for the Chinese homeowner in pursuit of their Dream Home. In America, Crossroads concentrates on redefining the U. S. cabinet industry by making premium quality, custom cabinetry widely available at greatly reduced prices.

Our Passionate Commitments

• Building successful international partnerships

• Maximizing product value and stylistic choices

• Pioneering new capabilities in manufacturing technology

• Creating new efficiencies with superior information technology and logistics

• Challenging every member of our company, while empowering them with the freedom and resources to exceed expectations

• Redefining the cabinet purchasing experience for our representative, dealer showrooms, trade professionals and consumers

• Building brand awareness at all levels

About Crossroads Enterprise

Crossroads Enterprise is a privately funded U. S. venture engaged in addressing global emerging market opportunities with current concentration in the premium cabinet industry both in the U. S. and China. Crossroads creates and brings affordable luxury to U. S. consumers by delivering fine custom cabinetry through innovative multi-channel strategies. It seeks to empower consumers with exceptional value in their cabinet purchase experience by rejecting traditional multi-layer selling channels and severing service bundling. Crossroads brings authentic American luxury home products to China enhancing the choices for the most discerning Chinese homeowner. Crossroads realizes its vision by forging global partnerships as well as building direct relations within the community of trade professionals and consumers. Having assembled a multi-disciplined team of accomplished professionals dedicated to fulfilling the vision, Crossroads strives to realize the concept of the empowered consumer.