CROSSROADS ENTERPRISE, INC. ANNOUNCES SILENT LAUNCH OF WEBINETRY.COM - THE ONLY SOURCE FOR FINE CUSTOM CABINETRY ON THE WEB
Fullerton, CA -- April 1, 2009 - Crossroads Enterprise, Inc. announced today a silent launch of webinetry.com, its new online channel for custom cabinetry products.
This marks a significant milestone for Crossroads towards fulfilling its vision of making luxury affordable for every American household by offering fine custom cabinetry-online.
CALIFORNIA'S BUILDING INDUSTRY TURNS TO CROSSROADS AT BIS 2008 TO RECESSION-PROOF THEIR BUSINESSES
Fullerton, CA -- November 17, 2008 - The Building Industry Association of Southern California has been a proud voice of Southern California's building industry since 1923.
As the annual BIS show celebrates their 20th Anniversary, national tradeshows are down 40-50%. With 300 exhibitors as opposed to 400 and 5500 attendees as opposed to
7500 last year, BIS ended up being down only 20%; quite a respectable turnout considering the scary headlines about a severe downturn in the economy and continued doldrums
for the housing market.
"The new home industry is ailing not only due to the fact that consumers are having trouble realizing now is a good time to buy a home, but also because builders have been
flooded with competition from distressed home sales," says Michael Ellison of Hanley Wood Market Intelligence and a regular BIS attendee. "Wood Market Intelligence projects
that 2009 will see a slight (minimal) increase in price nationwide as well as a minimal boost in building permits. However, with continued rising in unemployment, consumer
confidence at historic lows never before seen, the proverbial "light at the end of the tunnel", seems destined to be out of reach for several more years."
Both show days, there was excitement to be found in the air as Crossroads Enterprise, Inc. and RESCUE SQUAD were overwhelmingly received at BIS with their innovative
business model set to usher in a new era 'altogether' for how fine cabinetry is selected, designed and procured. According to Crossroads' CEO, Michael Baugus, "despite the
economic downturn and struggling real estate market across California, kitchen and bath remodeling jobs are expected to be a bright spot and Crossroads clearly intends to
lead the way. Simply, more families are staying put and are now looking for affordable ways to make their homes nicer places to live."
Bringing new levels of confidence to home improvement professionals looking to capitalize on this lucrative market segment, Crossroads' has launched webinetry.com,
a revolutionary online channel earmarked as the engine behind the kitchen and bath remodeling industry. Webinetry.com attracts consumers from across the nation who
desire a higher standard of quality for essential rooms in their homes; one that will reflect their lifestyle and personality, yet at an incredibly affordable price.
"Unlike anything else in the home improvement industry, webinetry.com realizes the intelligent consumer," says Crossroads' Vice President of Business Development,
James Aitchison. "One of the main focal points and most dynamic elements of the website is to go beyond web 2.0 and into the online community where consumers
now live – together with our factory-direct model and our innovative 'home-office friendly' showroom solutions showcased to prospective resellers at the show along
with designer series cabinet lines), Crossroads' reseller members can now come together to deliver greater customer experiences while achieving dramatic drops in
prices putting kitchen and bath luxury within reach of the average homeowner in America."
Taking every precaution to make sure builders don't miss out on the opportunity to recession-proof their businesses, Crossroadss RESCUERS were prepared to turn
heads at the show. "Crossroads understands that we are experiencing more than just an economic slowdown and that technology, globalization, and commoditization
are transforming the world," says Baugus. "Our mission is to help home improvement professionals adapt to these challenges and modernize now for the future with
a more intelligent and agile business model."
While riding out the storm in the new home industry, builders were thrilled to realize that they can now bolster their businesses by representing Crossroads' Traditional
Designer Series, Legend and their Contemporary European Designer Series, Beyond. Available Factory-Direct, whether a builder wants to supplement their existing
business with remodeling projects, or is looking to offset their model home furnishing costs while stimulating interior upgrades, all agreed that Crossroads' lines were
sure to give the needed edge with even the most discerning homebuyers looking for affordable luxury.
CROSSROADS USHERS IN NEW ERA IN AFFORDABLE LUXURY
CITY OF FULLERTON WELCOMES CROSSROADS AS THEY OPEN NEW SHOWROOM AND WINDOW TO THE WORLD WITH NEW KITCHEN AND BATH WEB PORTAL
Fullerton, CA -- September 24, 2008 - Crossroads Enterprise, Inc. is proud to announce that their newest factory showroom in Orange County, California is now open for business.
The Grand Opening was held on Tuesday, September 16th at their new location on 1920 West Malvern Avenue in Fullerton.
Following the Plaque Dedication from the Fullerton Chamber of Commerce a few weeks before, Home Improvement Professionals from across the Southland as well as Fullerton city officials
and community leaders joined in the Ribbon Cutting Ceremony. Also extending his personal congratulations to Crossroads, a certificate was sent from the office of U.S. Congressman, Ed Royce.
The first of its kind in the United States, Crossroads' revolutionary online kitchen and bath portal, www.webinetry.com augmented by its
factory-direct model creates new levels of affordability with dramatic drops in prices putting kitchen and bath luxury within reach of the average homeowner in America. According to Crossroads' CEO,
Michael Baugus, "despite the economic downturn and struggling real estate market across California, remodeling jobs in the kitchen and bath industry are expected to be a bright spot and
Crossroads intends to lead the way. Simply, more families are staying put and are now looking for affordable ways to make their homes nicer places to live".
Home improvement professionals can now bolster their businesses like never before by representing Crossroads' Traditional Designer Series, Legend, and their Contemporary European Designer Series,
Beyond. These lines are made exclusively available through the Crossroads Professional Network at up to 50-70% less than comparable fully custom name brands and 30-40% less than
semi-custom brands typical of big box stores.
Homeowners can feel confident knowing that they are getting a great return on their investment. When remodeling, working with the right home improvement professional is very important
and Crossroads Professional Network members, supported by the showroom, are available to ensure a great experience. For consumers looking for a luxurious new kitchen or bath that is
remarkably affordable, they are now welcome to realize their dream by visiting www.webinetry.com
CROSSROADS ENTERPRISE, INC. DISPLAYS LEADING CUSTOM DESIGNS AT CLCID 2008 INDUSTRY SHOWCASE FUNDRAISER
Newport Beach - August 4, 2008 - Crossroads Cabinetry was proud to be a part of the 2008 Interior Design Industry Showcase held at the Radisson
Hotel in Newport Beach, CA on July 29, 2008. The fundraiser promoted the ongoing support for the Interior Design industry in California, and was enjoyed by all.
The Crossroads' exhibit showcased some of its leading custom cabinet door styles and finishes from Legend and Beyond, the Traditional Designer Series and
Contemporary European Designer Series. Product samples were available to demonstrate Crossroads’ fine furniture grade finishes and luxury distressing capabilities,
and attendees received a special gift bag. Crossroads also introduced Webinetry.com, its revolutionary online channel. According to Crossroads' CEO, Michael Baugus,
"webinetry.com will serve to empower industry professionals, contractors, designers, architects and builders to come together online and experience an optimized design
interface that is geared to accelerating business for Crossroads' partners across the home improvement community. From quality and innovative products to online decision
and support tools, webinetry.com is pioneering a better cabinet experience dedicated exclusively to making luxury affordable."
A welcome boost to interior designers' businesses as well as the local economy, attendees were encouraged to explore the incredible business opportunities and benefits
of a Crossroads' Partner Network (CPN) membership. CPN membership was offered free to CLCID attendees for a limited time and membership is limited to a select number of professionals per area.
Private tours are currently available for all CLCID members. For more information, please contact James Aitchison directly at 714-888-4252.
To check out Crossroads' new online sales channel, click here:
CROSSROADS CHINA UNVEILS DESIGNER SHOWROOM IN BEIJING
April 3, 2008 - The Chairman of Crossroads Enterprise Inc. Mr. John W. Avram and C.E.O. of Crossroads China, Mr. Owen Zhou are proud to unveil the new Crossroads Luxury Lifestyle Gallery Showroom located at space F8218, 6th floor, Hongxin Machle International Furniture Shopping Mall in Beijing. This unique showroom premier's the initial Collections of American Luxury Lifestyle products available for the first time to the Chinese market.
The Collections represent the fruition of the dream of Mr. John Avram, who embarked on his quest three years ago to bring to China the finest of American Luxury Lifestyle cabinetry and interior fittings. Mr. Avram now 81 years "young" is a Godfather of the American Kitchen Industry and sees this as one of the most important milestones of his prolific career. His passion for sharing the best America has to offer with China and his tireless efforts to bring the concept to reality has involved dozens of trips to China and countless factory visits and meetings. Mr. Avram believes that while he is proud of the product offering, he most values the new relationships and friends forged from the many trips and meetings along the way.
Crossroads China serves as the platform for a growing portfolio of American Luxury Lifestyle brands that currently include Legend, Beyond and Wood-Mode fine custom cabinetry as well as Rohl luxury fittings for the bath, shower and kitchen.
The Legend Brand of traditional custom cabinetry represents a selection of over fifty door styles, five wood species and hundreds of finish options. Custom configuration of the cabinetry make it the ideal solution not only for the kitchen or bath but perfect for that special "furniture" application like a side board, hutch, bookcase or family entertainment center. Its applications are endless.
The Beyond Brand of contemporary custom cabinetry spans nine door styles with a myriad of materials ranging from colorful laminates and exotic wood veneers to unique extruded aluminum profiles. This American interpretation of modern interiors is replete with all of the storage, convenience and organizational features that utilize space in a most efficient manner.
The Wood-Mode Brand of cabinetry is the culmination of over 65 years of dedication to fashioning the very finest cabinetry to be found anywhere. Wood-Mode employs hundreds of experienced craftspeople, utilizing the finest materials and woodworking skills, enhanced by the most advanced technology available. The result is cabinetry, furniture and architectural detailing of the highest level of quality construction with an impressive range of styles, colors, woods, laminates, moldings and hardware.
The ROHL Brand of Authentic Luxury for Kitchen and Bath includes a wide range of top quality, classically differentiated faucets and fixtures through exclusive distribution agreements with the world’s finest artisans and manufacturers. Sourced from Europe, New Zealand and North America, each is hand crafted to ROHL's exacting specifications and uniquely tailored for the Luxury Home.
Crossroads China will continue to expand the Portfolio of Luxury Brands in the future and is seeking highly qualified representation in major markets throughout China. The Franchisee representing the Crossroads Portfolio will enjoy a unique niche in the market and can expect the support and service of Crossroads China in establishing a reputation of offering the very finest American Luxury Lifestyle products to China.
Gallery Grand Opening Event April 3, 2008:
2:00 PM - 4:30 PM
F8218, 6th floor, Hongxin Machle International Furniture Shopping Mall
193, East Fourth Ring Road, Beijing, P.R. China
Tel: 010-67729323 400-650-5685
科罗仕路（中国）北京展示中心隆重开业
2008 年4月3日-美国纯正奢华定制式橱柜产品首次亮相中国
科罗仕路公司主席，美国橱柜产业“教父”，约翰艾文先生，科罗仕路（中国）公司CEO周友恒先生荣幸地为科罗仕路（中国）北京展示中心揭开面纱 -美国纯正奢华定制式橱柜及家居产品首次亮相中国，该展厅面积600平米，位于红星美凯龙国际家居展示中心6层F8218号。
展示的产品是约翰艾文先生60年橱柜生涯的经验和智慧结晶，他在80岁时的中国梦想终于在历经3年的精心准备后亮相中国，开始实施其将定制式美国奢华橱柜和家居产品及服务引入中国市场的梦想。约翰艾文先生认为这一次是他60余年橱柜人生最重要的一个里程碑。他对橱柜事业的激情和热爱以及他将美国最好的家居生活方式带给崛起的中国市场的努力终于得以实现。
该展厅首次将纯正的以橱柜为核心的美国定制式奢华家居产品展示于众，提供给中国市场的产品线包括了在美国市场最高端的定制式橱柜品牌，WOOD-MODE，美国经典实木橱柜品牌LEGEND，美国现代风格橱柜品BEYOND，以及美国奢华龙头及水盆品牌ROHL。
LEGEND是美国橱柜“教父”约翰艾文先生60年美国橱柜事业生涯顷心之作, LEGEND定制式美国经典橱柜有50多款门板风格,五种北美名贵木材,几百种美国油漆涂装技术,所有这些都使LEGEND独具风格和价值.是中国和美国市场上性价比最高的美国经典实木橱柜品牌。
Beyond为科罗仕路旗下的现代设计橱柜品牌,Beyond的设计带有强烈的现代简约设计风格,涵盖12大设计系列,材质多采用现代高科技材料,材质涵括实木木皮,科技木皮,高光烤漆,吸塑,玻璃及压克力,金属及铝合金,色彩丰富，但与其他欧式现代橱柜品牌不同,Beyond也采用美国完全定制模式.在美国主要用在纽约,旧金山,洛杉矶等具有现代气息的大都会,用于高级公寓等现代建筑.
Wood-Mode是美国市场最具影响力定制式美国奢华橱柜品牌,已有65年历史, 是美国好来坞和政商名流钟情之首选品牌, Wood-Mode橱柜通过最严格的材质挑选,采用美式涂装技术,经美国传世手工工艺打造,是每一件使产品都具有经典传世之价值 ,在满足功能的前提下,兼具永恒艺术之美.Wood-Mode可为客户量身定制任何橱柜及家俱产品,包括建筑装饰木作产品.是世界范围内可能最具代表性的美国奢华橱柜品牌.
ROHL是美国市场最奢华的厨房和卫浴龙头和水盆品牌,产品包括一系列品质上乘,经典设计的龙头和水盆及配件产品,通过特许的高档橱柜展厅进行销售,产品全部原自欧洲,新西兰和北美经过严格筛选的工厂,手工打造,每一件产品都须达到ROHL最严苛的质量标准,是为美国奢华家居的首选龙头和水盆品牌.
而这只是科罗仕路公司致力于将美国奢华家居产品和美国奢华生活方式带给中国的开始，科罗仕路中国宣称将努力把科罗仕路打造成美国奢华家居的桥梁和平台，更多美国奢华家居产品将通过这个平台被带入中国，服务中国，为中国的消费者提供纯正地道的美国家居产品。科罗仕路宣布他们将在中国市场采取极其严格的特许经营模式，为其特许经营加盟商创造市场少有的“蓝海”商机，实现共赢。
CROSSROADS ENTERPRISE, INC. CHAIRMAN JOHN AVRAM GIVES PRESENTATION ON THE DEVELOPMENT OF THE AMERICAN KITCHEN INDUSTRY AT THE INAUGURAL CHINA KITCHEN FURNITURE & APPLIANCES FAIR IN GUANGZHOU
March 30, 2008 (Guangzhou China) - John Avram, the Chairman and Founder of Crossroads Enterprise, Inc., shared the history of the development of the American Kitchen Industry at a seminar presentation this afternoon.
Mr. Avram, considered a "Godfather" of the American Kitchen Industry, delivered a presentation of his direct experience beginning in 1952, at which time he was among the first to produce and supply prefinished cabinetry to
Sears Roebuck & Co. up though the state of the Industry today. Additionally he discussed the development of the tools used in designing and specifying kitchens as well as some of the highlights of his prolific career.
The premiere edition of the China Kitchen Furniture & Appliances Fair was held March 27-30, 2008 at the China Import and Export Fair Pazhou Complex in Guangzhou.
The new China Kitchen Furniture & Appliances Fair created a unique business and trade platform for the kitchen furniture and appliance sector.
The event premiered alongside the China International Furniture Fair and will was complemented with seminars relevant to the trade in sourcing kitchen furniture and appliances.
CROSSROADS ENTERPRISE EXHIBITS' OF AMERICAN LUXURY LIFESTYLE CABINETRY AT THE INAUGURAL CHINA KITCHEN FURNITURE & APPLIANCES FAIR IN GUANGZHOU ENTHUSIASTICALLY RECEIVED
March 29, 2008 (Guangzhou China) - Crossroads China's exhibit of the first ever Authentic American Luxury Lifestyle Collection of Fine Custom Cabinetry for the China market has become the hit of the show.
The Crossroads China booth showcasing striking kitchen displays featuring numerous hand carved architectural embellishments and rich hand applied distressed and painted finishes drew enthusiastic acclaim from show attendees.
The words beautiful, gorgeous, number one, perfect and first-class were only a few of the descriptions of the cabinet displays heard from the attendees.
Over the three day event, thousands of Fair-goers viewed the displays which resulted in hundreds of inquiries for further information.
The premiere edition of the China Kitchen Furniture & Appliances Fair was held March 27-30, 2008 at the China Import and Export Fair Pazhou Complex in Guangzhou.
The new China Kitchen Furniture & Appliances Fair created a unique business and trade platform for the kitchen furniture and appliance sector.
The event premiered alongside the China International Furniture Fair and will was complemented with seminars relevant to the trade in sourcing kitchen furniture and appliances.
CROSSROADS ENTERPRISE EXHIBITS AMERICAN LUXURY LIFESTYLE CABINETRY AT THE INAUGURAL CHINA KITCHEN FURNITURE & APPLIANCES FAIR IN GUANGZHOU
March 27, 2008 (Guangzhou China) - The premiere edition of the China Kitchen Furniture & Appliances Fair is being held March 27-30, 2008 at the China Import and Export Fair Pazhou Complex in Guangzhou. The new China Kitchen Furniture & Appliances Fair creates a unique business and trade platform for the kitchen furniture and appliance sector. The event will premiere alongside the China International Furniture Fair and will be complemented with seminars relevant to the trade in sourcing kitchen furniture and appliances.
Crossroads China is exhibiting the first ever Authentic American Luxury Lifestyle Collection of Fine Custom Cabinetry for the China market. The Crossroads China booth showcase striking kitchen displays featuring numerous hand carved architectural embellishments as well as rich hand applied distressed and painted finishes that convey the sense of fine furniture for the home.
CROSSROADS ENTERPRISE EXHIBITS BEYOND AND LEGEND CUSTOM CABINETRY AT THE 13TH ANNUAL HAWAII BUILDING INDUSTRY ASSOCIATION'S HOME BUILDING AND REMODELING SHOW IN HONOLULU ON JANUARY 24TH-27TH
January 30, 2008 (Honolulu, Hawaii) - Crossroads Enterprise introduced the Beyond contemporary and Legend traditional custom cabinet collections at the 13th annual Home Building and Remodeling Show held at the Neal Blaisdell Exhibition Hall in Honolulu, Hawaii. The strong value proposition, premium quality and extensive variety were enthusiastically received by the trade as well as the homeowners attending the show. Dozens of appointments were booked by Linda Chang-Shimaura, the newly appointed Crossroads sales agent for Hawaii. Ms. Chang-Shimaura is a licensed Architect and Building Contractor who has been practicing in Honolulu for over 20 years and offers a full range of remodeling and new construction services to her clients. The BIA Home Building and Remodeling Show 2008 is Hawaii's leading home building & remodeling resource.
CROSSROADS ENTERPRISE TO EXHIBIT BEYOND AND LEGEND CUSTOM CABINETRY AT THE 13TH ANNUAL HAWAII BUILDING INDUSTRY ASSOCIATION'S HOME BUILDING AND REMODELING SHOW IN HONOLULU ON JANUARY 24TH-27TH
January 7, 2008 (Honolulu, Hawaii) - Crossroads Enterprise will visit the Aloha State to debut the Beyond contemporary and Legend traditional custom cabinet collections at the 13th annual Home Building and Remodeling Show being held at the Neal Blaisdell Exhibition Hall in Honolulu, Hawaii. The show runs January 24th through January 27th, 2008. The BIA Home Building and Remodeling Show 2008 is Hawaii's leading home building & remodeling resource.
Visit us at booth 524 in the exhibition.
CROSSROADS ENTERPRISE SPONSORS 2ND ANNUAL INTERIOR DESIGN CHINA MAGAZINE HALL OF FAME AWARD EVENT IN BEIJING
December 8, 2007 (Beijing China) - An invitation only Gala Dinner was held at the Ritz-Carlton Beijing, Financial Street to honor seven new inductees into the prestigious Interior Design Hall of Fame, China. Crossroads was proud to sponsor the event which recognizes those who have made significant contributions to the growth and prominence of the design industry in China.
John Avram, Chairman, emotionally described his joy of experiencing his dream of bringing the American Lifestyle to the Chinese people. Crossroads C.E.O., Michael Baugus congratulated Interior Design China Magazine for their third successful year of publishing and acknowledged the contribution of this year’s inductees to the profession of interior design.
To end the spectacular evening, a charity auction was held and proceeds from both the event and auction were given to the China Foundation for Interior Design Education and Research (CFIDER) which funds research projects in the interior design field, supports innovative practices of outstanding designers, encourages design communication and dialogue between China and overseas countries, funds academic research of Design College & Institute in China and grants scholarships to top students with design backgrounds. (More ...)
CROSSROADS ENTERPRISE TO SPONSOR 2ND ANNUAL INTERIOR DESIGN CHINA MAGAZINE HALL OF FAME AWARD EVENT IN BEIJING ON DECEMBER 8, 2007
December 5, 2007 (Beijing China) - Crossroads Enterprise, Inc. will be a chief sponsor for the Gala evening honoring seven inductees into the prestigious Interior Design Hall of Fame, China. The black tie invitation only event will be held at the Ritz-Carlton Beijing, Financial Street and will be followed by a charity auction. Crossroads sponsorship supports Interior Design China Magazines comprehensive coverage and promotion of the interior design practice in China.
CROSSROADS ENTERPRISE UNVEILS CONTEMPORARY
CUSTOM CABINET COLLECTION
May 8, 2007 (Las Vegas, Nevada) - An invitation only private showing was held at the Wynn Hotel in conjunction with the annual Kitchen and Bath Industry Show to introduce the new custom cabinetry collection to a select group of Independent Representatives, Dealers and industry veterans.
The new product line is the result of a yearlong collaboration between Mr. John Avram, an industry icon, and the Beijing Euromax & Neuvelle Furniture Co. located in Beijing China. This high quality custom cabinetry represents a vanguard approach to manufacturing in China for the cabinet industry. The product line development was benchmarked against globally recognized quality and style leaders.
The reaction from the invitees to the breadth and quality of the offering was immediate and positive and combined with the value proposition resulted in universal desire to represent the collection at the wholesale and retail level.
Mr. Avram expressed his true appreciation for the attendee's opinions and promised that the collection would be available in the near future once the collateral materials were developed to support the sale to the consumer.
About Crossroads Enterprise Inc.
Crossroads Enterprise is a privately funded U. S. venture engaged in addressing global emerging market opportunities with
current concentration in the premium cabinet industry both in the U. S. and China. Crossroads creates and brings
affordable luxury to U. S. consumers by delivering fine custom cabinetry through innovative multi-channel strategies. It
seeks to empower consumers with exceptional value in their cabinet purchase experience by rejecting traditional multi-layer
selling channels and severing service bundling. Crossroads brings authentic American luxury home products to China
enhancing the choices for the most discerning Chinese homeowner. Crossroads realizes its vision by forging global
partnerships as well as building direct relations within the community of trade professionals and consumers. Having
assembled a multi-disciplined team of accomplished professionals dedicated to fulfilling the vision, Crossroads strives to
realize the concept of the empowered consumer.
# # #
MEDIA CONTACT:
U.S.A.
Mr. Michael Baugus
Crossroads Enterprise, Inc.
michaelb@webinetry.com
+1-888-586-1688
有关科罗仕路公司
美国科罗仕路公司,总部位于加利福尼亚州洛杉矶市,是一家致力于发掘新兴市场机会，从事在美国奢华家居产业领域，品牌创建和管理的美国公司，目前核心业务致力于将美国奢华家居产品在中国和美国之间实现双向交流,科罗仕路就是要打造一个平台，实现中美之间家居文化的双向互动，一方面将中国制造的高质量美国橱柜和家居产品出口到美国，同时将美国纯正的奢华家居产品和生活方式输出到中国。其产品的核心为定制式美国橱柜产品，目前公司旗下已拥有四大产品品牌,其中有美国最具影响力的定制式奢华橱柜品牌和奢华龙头和水盆品牌，在将来会有更多的美国奢华家居产品加入公司产品组合，服务中国市场：
媒体窗口
美国
Mr. Michael Baugus
Crossroads Enterprise, Inc.
michaelb@crossroads-usa.biz
+1-888-586-1688
中国
周友恒 先生
Crossroads China
owenz@crossroads-usa.biz
+86-139-01018539
